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Analytics

EcoAnalytics

Gain greater accuracy over all digital properties with Zesty.io Analytics

Based on server-side data instead of browser-based data, Zesty.io Analytics captures all site interactions and delivers greater insight

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Data Fidelity and Portability with Zesty.io Analytics

Analytics diagram

 

Google Analytics is one of several powerful tools for measuring web page effectiveness. Yet any tool dependent on data collected from the user's browser can suffer from inaccuracies that are passed on to marketers, resulting in incorrect conclusions that lead to missed marketing opportunities.

Browser-based Data Is Not Always Accurate

Browser-based data collection platforms like Google’s depend on JavaScript enablement. When users explicitly opt out of tracking, or do not have JavaScript active in their browser, data is not collected.

JavaScript data can be ‘dropped’ based on packet loss during connections between the browser and your sites; and user activity involving content delivered to mobile apps via a mobile API is not recorded at all.

Gain Greater Accuracy with Zesty.io’s Server Side Analytics

Based on server side data instead of browser-based data, Zesty.io Analytics delivers greater insight into your true traffic regardless of browser or device delivery.

All requests to the CMS are logged, not just those that are interpreted from the user’s browser to content designed for page views.

  • Gain greater accuracy from data that logs ALL server requests and API calls and avoid dropped JavaScript browser data
  • View reports based on data from ALL content delivery points, even mobile and IoT devices that do not produce web browser page views
  • Identify all data requests including those by robots, crawlers and spiders; eliminate them from your reporting for better data integrity.

Gain Efficiency With Views of All Your Digital Properties

Zesty.io Analytics provides executive oversight for multiple views and is ideal for both multi-Satellite and EcoSystem configurations.

Ready to dig deeper?

Discover how Zesty.io can help your business.

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Curious about Analytic Pricing?

Pay as you go. Volume discounts available.

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Extend Zesty.io CMS with Marketing Power Tools

Social Timeline Curator

Use the power, reach and volume of social content to reinforce brand messaging and harness dynamic, customer-driven storytelling.

Capture more conversations

Zesty.io Analytics

Gain greater insight into your true traffic regardless of browser or device delivery with server side analytics.

Gain greater accuracy

Leads & Forms

Create web forms using an intuitive interface with no programming, capturing form data directly into CRM and marketing automation systems.

Integrate seamlessly

Simple Commerce

Create full-featured online stores, quickly and seamlessly in any Satellite property, within any EcoSystem.

Sell with ease

Experience the Zesty.io Approach to Advanced Digital Experiences. Schedule a Demo or call 619 717 2985

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