Google Analytics is one of several powerful tools for measuring web page effectiveness. Yet any tool dependent on data collected from the user's browser can suffer from inaccuracies that are passed on to marketers, resulting in incorrect conclusions that lead to missed marketing opportunities.
Browser-based Data Is Not Always Accurate
Gain Greater Accuracy with Zesty.io’s Server Side Analytics
Based on server side data instead of browser-based data, Zesty.io Analytics delivers greater insight into your true traffic regardless of browser or device delivery.
All requests to the CMS are logged, not just those that are interpreted from the user’s browser to content designed for page views.
- View reports based on data from ALL content delivery points, even mobile and IoT devices that do not produce web browser page views
- Identify all data requests including those by robots, crawlers and spiders; eliminate them from your reporting for better data integrity.
Gain Efficiency With Views of All Your Digital Properties
Zesty.io Analytics provides executive oversight for multiple views and is ideal for both multi-Satellite and EcoSystem configurations.