As digital developers, designers and content managers, we once wished for a platform like Zesty.io. When we couldn’t find one, we built our own.
We were just like you.
We designed websites, landing pages, online stores and mobile apps for a wide variety of national and international clients. We were very busy with the strategic, architectural, design and development tasks that were part of our brand marketing clients’ day-to-day activities. And while we were trying to fulfill the content deployment needs of our customers we spent way too much time configuring hardware, installing software, building development environments, installing critical security updates, attempting to scale for traffic and redundancy, monitoring uptime, updating plug-ins, running back-ups, helping non-technical content authors navigate their interfaces and well, dealing with things on the backend that simply broke from time to time.
In 2009, when we looked at the available CMS solutions, we saw products that were too rigid to handle the rapid pace of online growth, and custom systems that took too long to deploy. Many were very expensive and required too many IT resources to maintain and extend. None seemed particularly agile, nor prepared to manage what we believed was a rapidly evolving demand for heretofore unheard of volumes and types of content deployment.
We saw traditional CMS approaches that failed to keep up with enterprise demands for agility, and open source solutions that forced organizations to make unacceptable trade-offs between security, stability and ease-of-use. We saw marketing professionals struggling to balance the need for rapid response to change and a dependency on IT that slowed them – and us – down. We needed the same solutions for ourselves as our customers did.
We saw a need for a different kind of platform that would free marketing departments and IT dependency on each other for design, development and content deployment, but rather empower them to collaborate to succeed. We knew it would take a different kind of company to build a CMS that was actually loved by marketing teams and IT approved. We needed predictable costs in order to remain competitive. We needed the ability to create content once and deploy it anywhere, to any device, even those that the market hadn’t yet come up with.
That’s why we developed Zesty.io in the cloud. That’s why we built it to put content in the strategic drivers seat. And that’s why we offer Zesty.io as software as a service.
We are just like you.
Join us on the Zesty.io platform and discover how native SaaS can change the way your organization gets things done.