Headquartered in San Diego, PetDesk improves the quality of life for pets by using technology to connect pet care providers and pet parents. Pet care businesses rely on Petdesk's software to manage online and offline activities, increase client engagement, and access actionable data to improve their bottom line. Pet parents download the PetDesk app to enjoy 24/7 access to their pet care providers, records, and reminders in one place.
Petdesk's Challenge: Providing Client Websites at Scale
As PetDesk grew and worked with veterinarians and pet groomers, they learned that there was a need they had in common: the website. Most offices were struggling with their website, weren't sure how to edit it, didn't know how to update the infrastructure or software, and were generally confused.
Seeing this opportunity, Zesty.io and PetDesk partnered to provide websites for PetDesk's clientele.
Finding Success: Managing More Than 100 Websites with No Extra Resources
After partnering with Zesty.io, PetDesk was able to grow its revenue and scale immensely and now manages over one hundred sites without additional personnel or resources.
The key to PetDesk's continuing success is that its team is empowered by the right technology.
New Revenue and Added Client Value
Multi-site Software that Increases Revenue
PetDesk provides an app and reminder system to local veterinarians and pet shops. As with many small businesses, a website can hinder success and serve as a barrier to their sales.
“Zesty.io enabled us to drive immediate revenue while providing tangible value to our customers," says PetDesk CEO Taylor Cavanah. "An integrated PetDesk and Zesty.io solution allowed us to offer a complete retention and acquisition solution to our customers that was once cost prohibitive."
Templates Drive Faster Success
Petdesk leverages pre-built templates along with Zesty's ecosystems to manage their clients' websites. By leveraging templates, Zesty.io's SaaS solution can be implemented in seconds, not days, weeks, or even months.
"Practically overnight we could make our customers happier while growing revenue. The Zesty.io integration is now a key differentiator in our sales pitch," says Cavanah.
Scalable Multi-site Management
As the model proved successful, there were some hesitations about growing costs to accommodate the growing demand. However, the Petdesk team was able to scale quickly and efficiently with Zesty's multi-site model and easy-to-learn platform.
“The platform allowed us to double our website builds and services using our existing staff. After setting up, our existing sales team started selling the websites as an add-on immediately while our accounts team fulfilled the service. Every account manager became proficient in the platform in a few days' time.”
Tailored to Customers
Template design to match targeted industries
Part of why PetDesk's implementation was so speedy and continues to be so scalable is the templated nature of PetDesk sites.
"When we started, we worked with Zesty.io’s team to create unique website designs that matched our customer demographic. This gives our sales team options to present our customers."
Each template can be customized to the client to enable fast development while still providing the client with a unique deliverable. And, as PetDesk continues to scale, all they need is a front-end developer to continue building new templates or accommodate custom requests.
By Chloe Spilotro
Hooked onto the platform since first using it through the Zesty.io Incubator Program at the University of San Diego. Passionate about all things marketing, IoT, and helping businesses leverage technology to grow and become major players in their industries.