Mindshare: Marketing Technology

Insights covering the MarTech landscape, news in the MarTech space, and more.

The Complete Guide to Launching a Website article image.

The Complete Guide to Launching a Website

Whether you're launching a new site or migrating to a new CMS, this guide will walk you through all the steps needed to ensure a smooth launch.

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Dynamic vs. Static Websites: What's the Difference? article image.

Dynamic vs. Static Websites: What's the Difference?

Static sites deliver the same page to all users, whereas dynamic sites have content that displays differently based on a user's settings or behaviors.

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How to Add Google Analytics to Your Website article image.

How to Add Google Analytics to Your Website

There are 2 quick and easy ways to integrate Google Analytics with your Zesty.io website: manually and through the dashboard.

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Make Search Engines NOT Index a Page article image.

Make Search Engines NOT Index a Page

Sometimes, you don't want pages of your website to be publicly accessible via search engines. Add noindex and nofollow tags to your page to fix this.

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9 Website Migration Mistakes (And How to Avoid Them) article image.

9 Website Migration Mistakes (And How to Avoid Them)

Website migrations can be a pain and certainly never perfect. Here's a few major mistakes we see during migrations, and how you can avoid them.

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How to Hard Refresh article image.

How to Hard Refresh

Often times, a hard refresh will solve problems for seeing new content on a website. Here's how to do it, no matter what browser or OS you're using.

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Manager UI & Instances API Release Notes Jan 31 2019 article image.

Manager UI & Instances API Release Notes Jan 31 2019

A list of updates, releases, and patches from Jan 11-31

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Zesty.io Launches New Interface and Instance API (Jan 7th 2019 at 6pm PST) article image.

Zesty.io Launches New Interface and Instance API (Jan 7th 2019 at 6pm PST)

Today we are excited to launch a new interface for Zesty.io's content manager, enhancing content authors and developer's experiences in the platform.

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Zesty.io Powers Headless Presentations through Salesforce Commerce Cloud Integration article image.

Zesty.io Powers Headless Presentations through Salesforce Commerce Cloud Integration

Deliver Consistent Experiences, Integrated With Salesforce Commerce Cloud

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Zesty.io Q1 Features and Updates Preview article image.

Zesty.io Q1 Features and Updates Preview

Get a sneak peek into all of Zesty.io's new tools, functionality, and features coming Q1.

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Testing Zesty.io’s Templating Engine using… Zesty.io! article image.

Testing Zesty.io’s Templating Engine using… Zesty.io!

Parsley is a server side templating engine which can be used to inject dynamic content into web pages or many other output formats.

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Google Cloud Publishes Customer Case Study on Zesty.io article image.

Google Cloud Publishes Customer Case Study on Zesty.io

Discusses how GCP empowers Zesty.io to provide the leading enterprise Content as a Service (CaaS) platform.

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What is SaaS? article image.

What is SaaS?

Everything is 100% Native in Your Browser.

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Here’s Why Drupal 8 Is Already Outdated article image.

Here’s Why Drupal 8 Is Already Outdated

The value of the Drupal’s software immediately depreciates on the day of release, inevitably forcing you to migrate or replatform.

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How to Break Up With Drupal: The 5 Step Replatforming Guide article image.

How to Break Up With Drupal: The 5 Step Replatforming Guide

With the right process in place, and a helpful CMS vendor on the other end of the journey, replatforming could be a lot easier than you imagine.

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Drupal Site Hacked? Follow These 8 Steps article image.

Drupal Site Hacked? Follow These 8 Steps

We’ve put together an eight-step guide to help you recover from a Drupal cyber-attack as quickly and as painlessly as possible.

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Revealing the True Cost of Drupal article image.

Revealing the True Cost of Drupal

Drupal is widely known as a free and open source CMS platform — but the word “free” really ought to have an asterisk.

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Instant Insight with GCP & Stackdriver article image.

Instant Insight with GCP & Stackdriver

Insight is definitely the best way to describe how metrics and monitoring can help your products or services.

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Making Decisions in the new Accounts UI Built in React/Redux article image.

Making Decisions in the new Accounts UI Built in React/Redux

The overarching theme with all of this is decoupling, as we have decoupled data from actions, actions from views, views from UI elements.

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Drupal Security Reviews: Drupal Security Vulnerabilities Compared & Explained article image.

Drupal Security Reviews: Drupal Security Vulnerabilities Compared & Explained

"All of my Drupal sites were hacked eventually because I wasn't able to install the updates in time.”

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Building Drupal Multi-sites: Pros & Cons List article image.

Building Drupal Multi-sites: Pros & Cons List

Having a multisite architecture enables you to connect multiple sites to one dashboard, making it easier to manage multiple websites.

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What is Drupal? Is Drupal 8 Right for My Business? article image.

What is Drupal? Is Drupal 8 Right for My Business?

In this article, we take a closer look at Drupal so you can assess whether Drupal is the right platform for your brand.

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Delaying Your CMS Migration? You May Be Killing Your Brand article image.

Delaying Your CMS Migration? You May Be Killing Your Brand

Sometimes, the only thing worse than migrating, is not migrating.

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You Can Now Write Google Cloud Functions with Node.js 8 article image.

You Can Now Write Google Cloud Functions with Node.js 8

This is a welcome move towards catching up on Amazon’s lead in this space.

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It's Time: Google is Enforcing HTTPS article image.

It's Time: Google is Enforcing HTTPS

Chrome will now mark HTTP sites “not secure," making the web a safer place.

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Enterprise Governance in Zesty.io article image.

Enterprise Governance in Zesty.io

One of the challenges our customers shared with us include managing dozens of users within a single instance or across instances. Teams solves this.

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Agency Teams Working in Zesty.io article image.

Agency Teams Working in Zesty.io

We believe we can improve agency's content governance with great CMS design.

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Zesty.io Announces New Teams Feature article image.

Zesty.io Announces New Teams Feature

By creating teams, you will have a simple way to manage users and their access to instances.

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Using Environment Variables with Google Cloud Functions article image.

Using Environment Variables with Google Cloud Functions

One feature that’s been noticeably absent from the Cloud Functions runtime until very recently has been support for environment variables.

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How to Build Teams in Zesty.io article image.

How to Build Teams in Zesty.io

Love working with your teammates in Zesty.io? Now organize and manage teams even better with the new Teams feature.

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Publishing My First Enterprise React Project — The Takeaway article image.

Publishing My First Enterprise React Project — The Takeaway

Following declarative patterns, maintaining a flat(ish) and clean state object, and working with promises helped make this a successful release.

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Marketing Technology Landscape: The State of MarTech in 2018 article image.

Marketing Technology Landscape: The State of MarTech in 2018

There is a clear determination for MarTech firms to deliver better marketing solutions.

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Website Speed Optimization: 10 Methods to Increase Page Load Times article image.

Website Speed Optimization: 10 Methods to Increase Page Load Times

Your page load time can make the difference between a sale and a lost customer, so it’s an important thing to consider when designing your website.

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What is WYSIWYG? | What You See is What You Get article image.

What is WYSIWYG? | What You See is What You Get

With a WYSIWYG editor, how your design and content appears on the editing platform is exactly what it will look like in the final version.

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Zesty.io Announces New Accounts Interface article image.

Zesty.io Announces New Accounts Interface

You’ll notice there are loads of new features, more intuitive design, and more efficiencies throughout the new interface.

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Gaming CMS Checklist: How To Find The Best CMS For A Gaming Website article image.

Gaming CMS Checklist: How To Find The Best CMS For A Gaming Website

Not every CMS is built to handle the management of a gaming website. Here's what gaming publishers need to succeed.

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SDVG Names Zesty.io 2018 Cool Company! article image.

SDVG Names Zesty.io 2018 Cool Company!

We are thrilled to be included in a list of 30 incredible San Diego based startups that are shaping the San Diego Startup Ecosystem!

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Drupal 8 Migration: There Has To Be Another Way  article image.

Drupal 8 Migration: There Has To Be Another Way

Organizations using Drupal technology are in a sticky situation yet again.

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What is Enterprise Content Management | Fully Explained article image.

What is Enterprise Content Management | Fully Explained

ECM is a complete organization system for your business that covers everything from document control to customer support requests.

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15 Digital Content Creation Tools Dominating Marketing article image.

15 Digital Content Creation Tools Dominating Marketing

We’ve created a list of the top 15 digital marketing tools available to help you dominate your digital marketing strategy.

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A/B Testing: What It Is And How To Get Started article image.

A/B Testing: What It Is And How To Get Started

You’ve probably heard the term A/B testing before. It gets thrown around the digital marketing space a whole lot — and for good reason.

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IaaS vs SaaS vs PaaS: Everything You Need to Know article image.

IaaS vs SaaS vs PaaS: Everything You Need to Know

One model is not necessarily better than the other, but there are certain circumstances where each one will make more sense than the other.

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WCMS vs CMS | Compared and Explained article image.

WCMS vs CMS | Compared and Explained

WCMS vs CMS... the confusion causes some gray lines in the content management world.

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What is a Content Management System (CMS) | The Complete Guide article image.

What is a Content Management System (CMS) | The Complete Guide

As marketers in the digital age, it’s incumbent on us to learn the best software, tools and practices for your content.

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Afraid of the Cloud? article image.

Afraid of the Cloud?

3 Myths about SaaS WCMS Debunked

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When Does It Make Sense to Automate SEO? article image.

When Does It Make Sense to Automate SEO?

If you don’t have a full time team constantly optimizing your site, you need to invest in software that will help you do this around the clock.

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PSA Developers: How You Might Be Unintentionally Sabotaging Your Marketing Team article image.

PSA Developers: How You Might Be Unintentionally Sabotaging Your Marketing Team

Wading through the muddy MarTech waters is the same every time: developers and marketers need to work together to navigate those waters.

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What is WCMS? article image.

What is WCMS?

WCMS is an acronym for Web Content Management System. But what makes it different from a CMS?

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More Flexible 301 Redirects article image.

More Flexible 301 Redirects

Updates to 301 Redirect Functionality

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Switching to Google Cloud: Interview with Zesty.io DevOps leader Chris Hiestand article image.

Switching to Google Cloud: Interview with Zesty.io DevOps leader Chris Hiestand

Zesty.io adopts Google Cloud for their SaaS platform

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5 Technical Mistakes that are Derailing your Marketing Campaign article image.

5 Technical Mistakes that are Derailing your Marketing Campaign

Easily Avoidable Mistakes That Can Save Your Campaigns

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Modern Business Websites act as Grand Central Stations article image.

Modern Business Websites act as Grand Central Stations

Websites are a lynchpin to a businesses digital strategy, but they are also a marketing tool. It's a complicated relationship.

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Open Source Multisite - A Nightmare for both Marketers and Technologists article image.

Open Source Multisite - A Nightmare for both Marketers and Technologists

The Wild West of Software, Open Source (or any hosted solution) is a Poor Choice for Multisite Marketing Needs

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The Emergence of Software Services is Changing Traditional Business Operations article image.

The Emergence of Software Services is Changing Traditional Business Operations

Businesses are relying less on IT to make technology decisions and looking to marketing technology operation specialists

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Connected Data: The Evolution of the Business Website article image.

Connected Data: The Evolution of the Business Website

Websites have played a significant role for businesses in the last 20 years. Let's look into the future.

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Zesty.io: Automatic XML Sitemap Generation article image.

Zesty.io: Automatic XML Sitemap Generation

No more pesky hard file updating.

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