It's Time: Google is Enforcing HTTPS

Chrome will now mark HTTP sites “not secure," making the web a safer place.

It's Time: Google is Enforcing HTTPS

Chloe Spilotro 07.24.2018

Google's release of Chrome 68 brings with it security improvements; particularly one that has been long-anticipated by the web. Chrome now marks HTTP sites as "not secure." Google announced the change in a blog post, calling it "a milestone" for security. 

Google first announced in February that this change would be coming, so we've had some time to anticipate the shift. Marketers and technologists are still catching up, however.

It's estimated that with this change ~30% of web traffic will be flagged as "Not secure" for ~60% of users worldwide (@firt). 

Perhaps an even crazier statistic, 50% of the world's top websites are not secure (@mattburgess1). It's time to move to TLS.

What is HTTPS?

HTTPS (the "S" meaning "Secure") is a form of web encryption that secures the connection between the user and the sites they visit.

Websites and ad networks served without encryption are vulnerable to malware injection, a common tactic for low-level cybercriminals. - The Verge

Do I need HTTPS?

It's mostly important for websites that collect or pass information (ecommerce, filling out forms, etc.), so most sites and businesses are behooved to have HTTPS. However, not everyone needs to implement it right away. Personal blogs or project websites likely do not need HTTPS.

When do I need to implement HTTPS?

We can expect Google to start showing a red "not secure" warning on HTTP pages upon entering data into a form by October 2018 (Google). However, since the alert is up in Chrome browsers today, the sooner it's implemented on your site, the better. 

How do I implement HTTPS?

It can be different for every website. If you have a Zesty.io site, you likely already have HTTPS. If you are a Zesty.io user and do not currently have HTTPS, we at our support team is happy to lend a hand! Please email support@zesty.io and we will walk you through the process. 

More from Mindshare: Marketing Technology

Placeholder image

15 Digital Content Creation Tools Dominating Marketing

We’ve created a list of the top 15 digital marketing tools available to help you dominate your digital marketing

Read Article
Placeholder image

Open Source Multisite - A Nightmare for both Marketers and Technologists

The Wild West of Software, Open Source (or any hosted solution) is a Poor Choice for Multisite Marketing Needs

Read Article
Placeholder image

Enterprise Governance in Zesty.io

One of the challenges our customers shared with us include managing dozens of users within a single instance or across

Read Article
Placeholder image

Writing Google Cloud Functions with Python 3

This is my third and final article looking at new features in Google Cloud functions as Google starts to narrow

Read Article
Chloe Spilotro photo

Chloe Spilotro

Marketing Manager, Zesty.io

Marketing Manager at Zesty.io. Hooked onto the platform since first using it through the Zesty.io Incubator Program at the University of San Diego. Passionate about all things marketing, IoT, and helping businesses leverage technology to grow and become major players in their industries.... Learn More

Exploring content solutions? Looking to replatform?

Speak with an Expert


Call Us

Between 9-5pm PST we are available directly at +01 (844) GO ZESTY (469-3789)


Chat with Us

To speak with someone in sales and marketing, use the chat popup on this page. To speak with a developer, join https://chat.zesty.io