More Flexible 301 Redirects

301 redirects are a key part of managing or migrating any website. Their primary purpose is to ensure users get to the intended page and that page rank is maintained and pass to the correct pages.

Old behavior

If you were to set up a 301 redirect for /example to a page at the new path of /en/products/example/, it would only be matched directly.

URL Visited	Response
/example	301 to /en/products/example/
/example/	404
/example?utm_medium=linkedin	404
/example/?utm_medium=linkedin	404

New Behavior

Now, that same redirect will be also be caught by other close matches. 

URL Visited	Response
/example	301 to /en/products/example/
/example/	301 to /en/products/example/
/example?utm_medium=linkedin	301 to /en/products/example/?utm_medium=linkedin
/example/?utm_medium=linkedin	301 to /en/products/example/?utm_medium=linkedin