Use Cases



Customer satisfaction remains a top priority for businesses today. In fact, keeping pace with the rising expectations of customers is essential to achieving business success. A Salesforce report on the State of Connected Customers shows that 91% of digital consumers are likely to make another purchase after a positive customer service experience. The same report illustrates that 66% of customers expect brands to pay attention to their unique needs and desires.

For businesses to be agile and adapt to rapid market changes, enterprises across the globe need to evolve constantly and adopt new technologies. 

As a result, many enterprises are moving away from a monolithic architecture to a cloud-based headless architecture. In response to this shift, the MACH architecture was developed as an innovative solution to deliver the best experiences while enabling agility and flexibility.

This article breaks down the definition of MACH, its purpose, and benefits for your business.

What is MACH architecture?

MACH architecture represents an underlying set of principles fostering the use of modern innovative, best-of-breed technologies to deliver better digital and eCommerce experience. The term “MACH” is an acronym for:

With MACH, businesses can build more flexible and agile applications by breaking down monolithic systems and adopting modular architectures. Thanks to this modularity, you can customize your technology environment to meet consumer needs.

As highlighted in the MACH Alliance manifesto, MACH aims to help businesses “future proof enterprise technology and propel current and future digital experiences." It allows you to effectively scale, replace, and implement digital solutions that adapt to changing business needs.


Microservices are standalone, modular applications that you can develop, manage, and deploy independently. These applications communicate over an API to offer specific business functionalities. 

Unlike traditional monolithic architectures, a failure in one microservice does not affect the entire system. That simply implies that you can enhance, scale, or update the individual services and have a fully functioning application. The modular approach facilitates a faster time to market for your product. 



The API-first approach facilitates communication among services and features. APIs enable enterprises to interact with other services and products, instead of building the entire functionality themselves. It exposes all application functionality as an API, allowing connectivity among multiple applications.

With APIs, businesses can implement different functions, systems, technologies, or programming languages. Additionally, you can stack and customize their architecture to meet business needs.



Cloud-native is an approach to hosting, building, storing, elastically scaling, and running applications in the cloud using the SaaS model. It allows you to rapidly scale up your cloud-based applications according to your needs and keep infrastructure costs low. Learn more about why companies are moving to cloud-based CMS.



Headless architecture helps to decouple the presentation from the logic layer. It separates the frontend of the application, enabling you to deliver information through flexible APIs across multiple digital touchpoints. 


MACH vs Monolithic Architecture

In sharp contrast to monolithic architecture, MACH provides you with the flexibility and scalability to customize your experiences, integrate new features, and adapt to customer needs. For monolithic architectures, you will be unable to scale your business or meet customer demand appropriately; you'll incur additional costs for services you hardly need or use.

FlexibilityHighly flexible to implement new services, designs, and business modelsInflexible system where you are limited to the platform’s capabilities
ScalabilityAllows for seamless and flexible scaling of application servicesNot scalable; limited in terms of functionalities
InnovationProvides the flexibility to innovate and meet modern demandsRestricts innovation
ModularityPromotes the use of modular, microservices-based architectureA large integrated architecture
Frontend AgnosticPush boundaries to build across several digital touchpoints and channels Integrates logic and presentation together in one system

Benefits of MACH Architecture

No Need For Upgrades

Have you ever considered migrating your application to a different platform because of a poor upgrade or limited functions? You won’t need to worry about that again with MACH. Monolithic architectures suffer from inadequate upgrades, and breaking upgrades that can leave your application facing high downtime. 

With MACH, there are no more disruptive upgrades; you won't have to replatform your projects again. Every release is non-breaking and automatic with MACH architecture. 

Best-of-Breed Software Stack

Enterprises lose a competitive edge when they fail to adopt and leverage the best technologies on the market. The MACH architecture makes it possible for you to integrate the best available technology.

You don't have to settle for subpar extensions that come with monolithic platforms. Due to its modular nature, MACH can assist in preserving existing features you've already invested in and are happy with.

Seamless Integrations 

Your ability to adapt rapidly to the changing needs of your customers is more important than ever before. To be innovative, you need to prioritize continuous improvement and iteration. A key pillar of MACH architecture is its ability to continuously improve digital experiences. 

You can use MACH for customizing an enterprise customer's ordering experience or for self-service platforms.

Faster Time to Market

With the agility that MACH provides, you can achieve your MVP much more quickly, enabling faster product release. It doesn't matter if you're a software company, a digital agency, or a large enterprise, you can rapidly build prototypes, validate and test key concepts before committing to large implementations. 

In addition, rapid prototyping can save you time and money by avoiding lengthy RFP processes.

Enhanced Customer Experience

With continuous innovation and change inherent to MACH, there’s an evidently high value on customer experience. Enterprise managers can tailor experiences to suit customer needs by personalizing content, identifying key performance indicators, and offering loyalty programs

That makes it easy for digital marketers to create unique customer experiences. And that leads to them closing more deals, increasing conversions, generating more traffic, and achieving a better ROI.

Risk Mitigation

A monolithic architecture may have bugs and security vulnerabilities resulting from modifications or upgrades to a particular component. MACH architectures do not suffer from this problem because you are working with microservices, which will allow you to isolate technical issues within specific components.

As a result, MACHI-aligned applications minimize human errors and safety risks while also providing broader experimentation opportunities. You can build any feature or service —even a prototype—and observe its effectiveness without concern for possible effects on the whole architecture.

Is MACH Architecture Right for You?

The real question for any enterprise leader should be, when is the best time to switch to a MACH architecture? The simple answer: Now.

To remain competitive and retain customer loyalty, you need to embrace continuous development and innovation. Embracing the MACH principle will help your business adapt seamlessly to the speed of modern businesses. It provides a framework for adding, replacing, and removing functionalities, so you can choose the best applications whenever you want. 

To get started with MACH, consider a headless CMS as the foundation of your DXP. Zesty.io is a hybrid, headless CMS that can act as the building block for delivering future-proof, flexible, and scalable digital experiences.

By Chloe Spilotro

Hooked onto the platform since first using it through the Zesty.io Incubator Program at the University of San Diego. Passionate about all things marketing, IoT, and helping businesses leverage technology to grow and become major players in their industries.

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