Logo Update and Brand History

Zesty.io launches a new logo for 2019, see it and learn about the logo history.

Logo Update and Brand History

Randy Apuzzo 09.19.2019

The 2019 Logo Change

Starting in 2015 Zesty.io has moved beyond the website. Our goal has been to transform the CMS application into a completely API-driven software service distributed on cloud infrastructure and we’re proud to say that we’ve achieved it. With that accomplishment comes a refresh of our original logo.

The addition of the fins represent distribution and headlessness; our shift beyond the website. We’ve also brought back the classic color wave as our 2015-2019 logo was flat. The original logo is a Z made of two angled brackets which form HTML and PHP tags (e.g. <html> and <?php respectively).

Along with the launch comes new brand guidelines and an asset download — get them here.

History

Zesty.io has a rich history that goes back to the early 2000s. In 2004 Randy Apuzzo founded a company called Jetscram which focused on custom web and application work. He empowered clients to update their content without needing a developer by building an application called Jetscram Control Panel. The Jetscram logo (shown below) is formed from two code brackets that create a J in the negative space.

In 2010, Randy met Zesty.io co-founder and fellow entrepreneur Andy Fleming. Together they formed a software company called Variable Action. Randy paid homage to the roots of Jetscram by making the Variable Action logo a V or a 90º-rotated code bracket within the negative space of 4 triangles.

Variable Action went on to build a lot of software, most importantly: Zesty. The Zesty logo was two code brackets that formed a Z.

The logo then took a few other forms with slight type treatment and making the dimensional color a single flat color (shown below). We no longer stack the logo at the tip of the Z. Even though we love the asymmetry, it was very difficult to work with this variation of the logo in presentations.

The version of the logo above came about in 2014 when we transition from gozesty.com to zesty.io. We flattened out the Z by using a single color, chose a new typeface, and bolded the brand name.

The 2019 is refreshed by returning to the dimensional color treatment and adding extended fins off the code brackets. We are all very excited about the new logo, and hope you enjoy it too! You may download or hot link to the new logo at https://brand.zesty.io

Experience a Headless Content Management System, Join Zesty.io.


Start a Sandbox Now

More from Mindshare: Product Announcements

Placeholder image

WebEngine Release: Parsley Error Outputs

WebEngine will output an error message in the stage/preview url when a Parsley error or ambiguity is detected.

Read Article
Placeholder image

July 5th Release Notes

A list of updates, releases, and patches from April 1 to July 5th

Read Article
Placeholder image

New Feature Release: Content Version Interface

Review content versions, publish or schedule previous versions of content, search for previous content, and more with the latest release!

Read Article
Placeholder image

September 2019 Release Notes

A list of updates, releases, and patches in September 2019.

Read Article
Randy Apuzzo photo

Randy Apuzzo

Founder & CTO, Zesty.io

Randy has had a penchant for computer programming from an early age and started applying his skills to build business software in 2004. Randy's stack of skills range from programming, system architecture, business know-how, to typographic design; which lends to a truly customer-centric and business effective software design. He leads... Learn More

Speak with an Expert


Chat with Us

To speak with someone in sales and marketing, use the chat popup on this page. To speak with a developer, join https://chat.zesty.io

Exploring content solutions? Looking to replatform?