# How do Instance LESS Variables Work

Plate-Variables describe how the LESS Variables in the CONFIG tab are constructed. It creates placeholder content about how the variables work as well as the type of variables you have access to.

![image](https://kfg6bckb.media.zestyio.com/LESS-variables.png)

### How Variables Work

There are a few default variables in each template (there is no limit to how many you can add). The four default variables are dropdown, color, text, and image. These variables help get you started and stay consistent when creating your site.

[Github link](https://github.com/zesty-io/plate-starting-foundation/blob/master/plate-variables.xml)

### Examples

#### Example Dropdown Variable:

Dropdown are used to give the user a preset of options. This is helpful for things such as font weight and background position.

```

<dropdown name="body-bg-image-repeat" name_friendly="Body Background Image Repeat">
    <category>1</category>
    <description>Your option to repeat the uploaded image infinitely, repeat it on the y/x axis, or no repeat at all.</description>
    <sort>25</sort>
    <edit_in_content>1</edit_in_content>
    <locked>0</locked>
    <value>repeat</value>
    <options>
        <option description="No Repeat" value="no-repeat"/>
        <option description="Repeat on Y Axis" value="repeat-y"/>
        <option description="Repeat on X Axis" value="repeat-x"/>
        <option description="Repeat" value="repeat"/>
    </options>
</dropdown>

```

![](https://kfg6bckb.media.zestyio.com/image-repeat.png)

#### Example Color Variable

Color variables help you keep a reference to the colors used on your site. This is helpful for keeping a consistent color palette throughout your site.&#x20;

```
<color name="body-bg-color" name_friendly="Body Background Color">
    <category>1</category>
    <description>The primary background for elements</description>
    <sort>5</sort>
    <edit_in_content>1</edit_in_content>
    <locked>0</locked>
    <value>#ffffff</value>
</color>

```

![](https://kfg6bckb.media.zestyio.com/color-variable.png)

#### Example Text Variable

Text variables controls the options for styling related to text. An example would be the visited color for links and setting the curvature for borders.&#x20;

```

<text name="nav-height" name_friendly="Navigation Height">
    <category>4</category>
    <description>The visited color for links</description>
    <sort>1</sort>
    <edit_in_content>1</edit_in_content>
    <locked>0</locked>
    <value>30px</value>
</text>

```

![](https://kfg6bckb.media.zestyio.com/text-variable.png)

#### Example Image Variable

Image variables are default images that come with the template.

```

<image name="body-bg-image" name_friendly="Body Background Image">
    <category>1</category>
    <description>Optional background image for the body of your website.</description>
    <sort>10</sort>
    <edit_in_content>1</edit_in_content>
    <locked>0</locked>
    <value/>
</image>

```



#### Example Font-Picker Variable:

Font-picker is used to select font styling.

```

<font_picker name="nav-font" name_friendly="Navigation Font">
    <category>4</category>
    <description>Font used during page navigation</description>
    <sort>1</sort>
    <edit_in_content>1</edit_in_content>
    <locked>0</locked>
    <value>'Carrois Gothic'</value>
    <options>
        <option description="As is" value="auto"/>
        <option description="Cover" value="cover"/>
        <option description="Contain" value="contain"/>
        <option description="100%" value="100%"/>
        <option description="90%" value="90%"/>
        <option description="80%" value="80%"/>
        <option description="70%" value="70%"/>
        <option description="60%" value="60%"/>
        <option description="50%" value="50%"/>
        <option description="40%" value="40%"/>
        <option description="30%" value="30%"/>
        <option description="20%" value="20%"/>
        <option description="10%" value="10%"/>
    </options>
</font_picker>

```



#### Example Font-Weight Variable:

Font-weight specifies the weight or boldness of the font.

```

<font_weight name="h2-font-weight" name_friendly="H2 Font Weight">
    <category>2</category>
    <description>Weight</description>
    <sort>17</sort>
    <edit_in_content>1</edit_in_content>
    <locked>0</locked>
    <value>bold</value>
    <options>
        <option description="Normal" value="normal"/>
        <option description="Italic" value="italic"/>
    </options>
</font_weight>


```




<h1>How do Instance LESS Variables Work</h1><p>Plate-Variables describe how the LESS Variables in the CONFIG tab are constructed. It creates placeholder content about how the variables work as well as the type of variables you have access to.</p><p><img src="https://kfg6bckb.media.zestyio.com/LESS-variables.png" alt="image"></p><h3>How Variables Work</h3><p>There are a few default variables in each template (there is no limit to how many you can add). The four default variables are dropdown, color, text, and image. These variables help get you started and stay consistent when creating your site.</p><p><a href="https://github.com/zesty-io/plate-starting-foundation/blob/master/plate-variables.xml">Github link</a></p><h3>Examples</h3><h4>Example Dropdown Variable:</h4><p>Dropdown are used to give the user a preset of options. This is helpful for things such as font weight and background position.</p><pre><code>&lt;dropdown name=&quot;body-bg-image-repeat&quot; name_friendly=&quot;Body Background Image Repeat&quot;&gt;    &lt;category&gt;1&lt;/category&gt;    &lt;description&gt;Your option to repeat the uploaded image infinitely, repeat it on the y/x axis, or no repeat at all.&lt;/description&gt;    &lt;sort&gt;25&lt;/sort&gt;    &lt;edit_in_content&gt;1&lt;/edit_in_content&gt;    &lt;locked&gt;0&lt;/locked&gt;    &lt;value&gt;repeat&lt;/value&gt;    &lt;options&gt;        &lt;option description=&quot;No Repeat&quot; value=&quot;no-repeat&quot;/&gt;        &lt;option description=&quot;Repeat on Y Axis&quot; value=&quot;repeat-y&quot;/&gt;        &lt;option description=&quot;Repeat on X Axis&quot; value=&quot;repeat-x&quot;/&gt;        &lt;option description=&quot;Repeat&quot; value=&quot;repeat&quot;/&gt;    &lt;/options&gt;&lt;/dropdown&gt;</code></pre><p><img src="https://kfg6bckb.media.zestyio.com/image-repeat.png" alt=""></p><h4>Example Color Variable</h4><p>Color variables help you keep a reference to the colors used on your site. This is helpful for keeping a consistent color palette throughout your site. </p><pre><code>&lt;color name=&quot;body-bg-color&quot; name_friendly=&quot;Body Background Color&quot;&gt;    &lt;category&gt;1&lt;/category&gt;    &lt;description&gt;The primary background for elements&lt;/description&gt;    &lt;sort&gt;5&lt;/sort&gt;    &lt;edit_in_content&gt;1&lt;/edit_in_content&gt;    &lt;locked&gt;0&lt;/locked&gt;    &lt;value&gt;#ffffff&lt;/value&gt;&lt;/color&gt;</code></pre><p><img src="https://kfg6bckb.media.zestyio.com/color-variable.png" alt=""></p><h4>Example Text Variable</h4><p>Text variables controls the options for styling related to text. An example would be the visited color for links and setting the curvature for borders. </p><pre><code>&lt;text name=&quot;nav-height&quot; name_friendly=&quot;Navigation Height&quot;&gt;    &lt;category&gt;4&lt;/category&gt;    &lt;description&gt;The visited color for links&lt;/description&gt;    &lt;sort&gt;1&lt;/sort&gt;    &lt;edit_in_content&gt;1&lt;/edit_in_content&gt;    &lt;locked&gt;0&lt;/locked&gt;    &lt;value&gt;30px&lt;/value&gt;&lt;/text&gt;</code></pre><p><img src="https://kfg6bckb.media.zestyio.com/text-variable.png" alt=""></p><h4>Example Image Variable</h4><p>Image variables are default images that come with the template.</p><pre><code>&lt;image name=&quot;body-bg-image&quot; name_friendly=&quot;Body Background Image&quot;&gt;    &lt;category&gt;1&lt;/category&gt;    &lt;description&gt;Optional background image for the body of your website.&lt;/description&gt;    &lt;sort&gt;10&lt;/sort&gt;    &lt;edit_in_content&gt;1&lt;/edit_in_content&gt;    &lt;locked&gt;0&lt;/locked&gt;    &lt;value/&gt;&lt;/image&gt;</code></pre><h4>Example Font-Picker Variable:</h4><p>Font-picker is used to select font styling.</p><pre><code>&lt;font_picker name=&quot;nav-font&quot; name_friendly=&quot;Navigation Font&quot;&gt;    &lt;category&gt;4&lt;/category&gt;    &lt;description&gt;Font used during page navigation&lt;/description&gt;    &lt;sort&gt;1&lt;/sort&gt;    &lt;edit_in_content&gt;1&lt;/edit_in_content&gt;    &lt;locked&gt;0&lt;/locked&gt;    &lt;value&gt;'Carrois Gothic'&lt;/value&gt;    &lt;options&gt;        &lt;option description=&quot;As is&quot; value=&quot;auto&quot;/&gt;        &lt;option description=&quot;Cover&quot; value=&quot;cover&quot;/&gt;        &lt;option description=&quot;Contain&quot; value=&quot;contain&quot;/&gt;        &lt;option description=&quot;100%&quot; value=&quot;100%&quot;/&gt;        &lt;option description=&quot;90%&quot; value=&quot;90%&quot;/&gt;        &lt;option description=&quot;80%&quot; value=&quot;80%&quot;/&gt;        &lt;option description=&quot;70%&quot; value=&quot;70%&quot;/&gt;        &lt;option description=&quot;60%&quot; value=&quot;60%&quot;/&gt;        &lt;option description=&quot;50%&quot; value=&quot;50%&quot;/&gt;        &lt;option description=&quot;40%&quot; value=&quot;40%&quot;/&gt;        &lt;option description=&quot;30%&quot; value=&quot;30%&quot;/&gt;        &lt;option description=&quot;20%&quot; value=&quot;20%&quot;/&gt;        &lt;option description=&quot;10%&quot; value=&quot;10%&quot;/&gt;    &lt;/options&gt;&lt;/font_picker&gt;</code></pre><h4>Example Font-Weight Variable:</h4><p>Font-weight specifies the weight or boldness of the font.</p><pre><code>&lt;font_weight name=&quot;h2-font-weight&quot; name_friendly=&quot;H2 Font Weight&quot;&gt;    &lt;category&gt;2&lt;/category&gt;    &lt;description&gt;Weight&lt;/description&gt;    &lt;sort&gt;17&lt;/sort&gt;    &lt;edit_in_content&gt;1&lt;/edit_in_content&gt;    &lt;locked&gt;0&lt;/locked&gt;    &lt;value&gt;bold&lt;/value&gt;    &lt;options&gt;        &lt;option description=&quot;Normal&quot; value=&quot;normal&quot;/&gt;        &lt;option description=&quot;Italic&quot; value=&quot;italic&quot;/&gt;    &lt;/options&gt;&lt;/font_weight&gt;</code></pre>

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<h2 style="text-align: center;"><strong>HOW OUR CLIENTS DO OMNICHANNEL</strong></h2>
<table>
<tbody>
<tr>
<td style="text-align: center;">
<p><img style="max-width: 100%;" title="rocket-league-zesty.io.png" src="https://kfg6bckb.media.zestyio.com/rocket-league-zesty.io.png" alt="" width="175" height="59" /></p>
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</td>
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<p>Large Financial Startup Manages Content Across Websites and Apps from One Repository</p>
</td>
</tr>
</tbody>
</table>
<p>Replatforming is quick and easy. But if you're not ready to replatform, good news! Zesty.io can work with your existing infrastructure to help you tame the omnichannel content management chaos. Some of the ways we help teams achieve easy omnichannel content management:</p>
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<h3>Headless Commerce</h3>
<p>Flexible user experience</p>
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<h3>Traditional Commerce</h3>
<p>Fixed user experience</p>
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<h2 dir="ltr">Traditional vs headless commerce</h2>
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7-f49680e5fe-f0p097

7-f8c88fc1c3-b64fth

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The influencer marketing site highlighting teams isn't just celebrated among the community, but also a win for Psyonix technology and marketing teams.

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<h2 dir="ltr">The most robust content API</h2>
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<h2 dir="ltr">Seamlessly integrate Zesty into your business</h2>
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<h2 dir="ltr">We've got your back</h2>
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<ul>
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</ul>

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<p>See what they have to say</p>

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<h1 dir="ltr">Take the frustration out of content management</h1>
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<h2 dir="ltr">Leverage your favorite marketing tools with Zesty</h2>
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<h2 dir="ltr">Realize real results, fast</h2>
<p dir="ltr">Our customers have been able to stand up sites faster, handle spikes in traffic better and lower their total cost of ownership since switching to Zesty. On average, Zesty helps companies achieve:</p>

<h2>Zesty powers agile businesses</h2>

<h1 dir="ltr">Future-proof your digital channels</h1>
<p dir="ltr">Effective content management is vital for growing businesses. It is the backbone of any digital strategy and a key way to connect with your customers.&nbsp;</p>
<p dir="ltr">But outdated platforms, imperfect new solutions, and frustrating processes make modern digital creation difficult, resulting in subpar websites or apps that lose visitors.</p>
<p dir="ltr">Let's do things differently.</p>

<h2>Seamlessly integrate with your existing tech stack</h2>
<p>Zesty.io works with your favorite frameworks, marketing automation tools, CRM and more, to power more agile business.</p>

<h2 dir="ltr">Real results, real fast</h2>
<p dir="ltr">Our customers have been able to stand up sites faster, handle spikes in traffic better and lower their total cost of ownership since switching to Zesty. On average, Zesty helps companies achieve:</p>

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<h2>Build scalable progressive web applications, desktop apps, eCommerce, and more with a flexible Next.js CMS</h2>
<p>Next.js and Zesty.io build easily with React, making it simple to work between the two systems. With Zesty's flexible framework, you can choose the tech stack integrations that work best for your team, including launching with Zesty, Vercel, AWS, Google Cloud, and more. Plus, leverage Zesty WebEngine to reduce coding and increase marketer control.</p>

<h2>Deploy your Next.js application as fast as NPM can load</h2>
<p>For every page and its related data, content is automatically resolved without the need for additional code. And for every model you make in Zesty, there is a corresponding component available in Next.js. Plus, you can leverage GIT workflows and auto-deploy using Github actions. Your development process has never looked better.</p>

<h2 dir="ltr">Server-rendered and SEO friendly websites start with just a few lines of code</h2>
<p dir="ltr">Give your marketing team more flexibility without compromising best-in-class development. Kickstart your project with a simple NPM code, then give your marketers the freedom to develop content with stage previews, development environments, production updates, and SEO control. They can do all this from within Zesty and without additional development time. Win, win.</p>

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Zesty.io is the flexible-API headless CMS to integrate with Next.js javascript. Start your project for free.

<h2 dir="ltr">Next.js equipped with scalable content management</h2>
<p dir="ltr">Next.js is a modern React javascript framework that can be used to power server-side rendered applications, static websites, and more. Its simplicity has made it a top choice for modern developers.</p>
<p dir="ltr">Zesty.io was built for server-side rendering, making development with Next.js a dream. With our Next.JS CMS at your fingertips, you can author and manage client-focused content experiences across multiple channels, digital products, and devices with minimal effort.</p>

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<h1>Top companies choose Zesty</h1>
<p>See what they have to say about our platform.</p>

Next.js CMS integration is simple with Zesty. Watch the video below for a quick overview of how to get started.

<h2>Scale your progressive web applications and more with&nbsp; a more powerful React CMS</h2>
<p>Zesty.io builds easily with React and Next.js and integrates with your favorite tech stack. With Zesty, you can launch with Vercel, AWS, Google Cloud, and more. Or leverage Zesty WebEngine to reduce coding.</p>

<h2>Deploy your React application instantly</h2>
<p>For every page and its related data, content is automatically resolved without the need for additional code.</p>
<p>There is also a corresponding React component for every model you make in Zesty. You can also leverage GIT workflows and auto-deploy using Github actions.</p>

<h2 dir="ltr">Build server-rendered and SEO-friendly websites easily</h2>
<p dir="ltr">Give your marketing teams the power of fast, SEO-rich websites while leveraging best-in-class development. Start your project with an NPM code, then give your marketers the freedom to develop content with stage previews, development environments, production updates, and SEO control.</p>

React is a Javascript library that powers modern websites and applications. With Zesty's headless CMS, you can create content visually with React.

React and Next.js resources for your next project

<h1>See what developers say about our platform</h1>

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We had to come out and say it. Pure headless isn't the right fit for most companies.

Pure headless CMS is an overcorrection. Here’s why.

Pure headless CMS is an overcorrection

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How we rebuilt our site with the Material UI design system

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