
Parsley provides `{{if}}` conditional statements for logic flow.

### Checking Equality

When writing if conditionals you can check equality with a single equals character; `==`. Equality can also be inverted with a bang; `!=`.

If you're evaluating another Parsley expression including [autogenerated fields](/docs/parsley/autogenerated-fields) inside of an if conditional use single curly brackets to wrap your expression. If you are expecting this variable to be a string (this includes ZUIDs) be sure to wrap it in quotes.

```markup
(** Inner Parsley expression **)
{{ if {this.title} == 'Hello, World' }}
    It works!
{{end-if}}


(** Inverted equality **)
{{if {item.zuid} != {this.item_page} }}
   <a href="/" class="home"><img src="..." /></a>
{{end-if}}

(** checking if a value exists on a content item **)
{{if {this.image} }}
<img src="{{this.image.getImage()}}" alt="{{this.image_text}}">
{{end-if}}

```

### If / Else

When writing an if conditional you can also specify an else condition.

```
{{ if {page.path_part} == 'special-page' }}
    This is the special page!
{{else}}
    This is not the special page!
{{end-if}}
```

### If / Else If / Else

You may have multiple conditionals using else if

```
{{ if {page.path_part} == 'special-page' }}
    This is the special page!
{{else if {page.path_path} == 'another-path' }}
    This is another page {{include another-snippet}}
{{else}}
    This is neither pages :(
{{end-if}}
```


<p>Parsley provides <code>{{if}}</code> conditional statements for logic flow.</p><h3>Checking Equality</h3><p>When writing if conditionals you can check equality with a single equals character; <code>==</code>. Equality can also be inverted with a bang; <code>!=</code>.</p><p>If you're evaluating another Parsley expression including <a href="/docs/parsley/autogenerated-fields">autogenerated fields</a> inside of an if conditional use single curly brackets to wrap your expression. If you are expecting this variable to be a string (this includes ZUIDs) be sure to wrap it in quotes.</p><pre><code class="language-markup">(** Inner Parsley expression **){{ if {this.title} == 'Hello, World' }}    It works!{{end-if}}(** Inverted equality **){{if {item.zuid} != {this.item_page} }}   &lt;a href=&quot;/&quot; class=&quot;home&quot;&gt;&lt;img src=&quot;...&quot; /&gt;&lt;/a&gt;{{end-if}}(** checking if a value exists on a content item **){{if {this.image} }}&lt;img src=&quot;{{this.image.getImage()}}&quot; alt=&quot;{{this.image_text}}&quot;&gt;{{end-if}}</code></pre><h3>If / Else</h3><p>When writing an if conditional you can also specify an else condition.</p><pre><code>{{ if {page.path_part} == 'special-page' }}    This is the special page!{{else}}    This is not the special page!{{end-if}}</code></pre><h3>If / Else If / Else</h3><p>You may have multiple conditionals using else if</p><pre><code>{{ if {page.path_part} == 'special-page' }}    This is the special page!{{else if {page.path_path} == 'another-path' }}    This is another page {{include another-snippet}}{{else}}    This is neither pages :({{end-if}}</code></pre>

Learn the fundamentals on how to write if statements in Parsley.

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<h2 style="text-align: center;"><strong>HOW OUR CLIENTS DO OMNICHANNEL</strong></h2>
<table>
<tbody>
<tr>
<td style="text-align: center;">
<p><img style="max-width: 100%;" title="rocket-league-zesty.io.png" src="https://kfg6bckb.media.zestyio.com/rocket-league-zesty.io.png" alt="" width="175" height="59" /></p>
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</td>
<td style="text-align: center;">
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<p>Large Financial Startup Manages Content Across Websites and Apps from One Repository</p>
</td>
</tr>
</tbody>
</table>
<p>Replatforming is quick and easy. But if you're not ready to replatform, good news! Zesty.io can work with your existing infrastructure to help you tame the omnichannel content management chaos. Some of the ways we help teams achieve easy omnichannel content management:</p>
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<h2 dir="ltr">The power of headless commerce</h2>
<p dir="ltr">With consumers shopping across a wide range of channels, it's more important than ever to create seamless ecommerce experiences. Headless commerce separates the front-end visual content from the backend commerce functions to allow for more flexibility, greater customization and speedier experiences across commerce channels.</p>

<h3>Headless Commerce</h3>
<p>Flexible user experience</p>
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<h3>Traditional Commerce</h3>
<p>Fixed user experience</p>
<p>Coupled frontend/backend</p>
<p>Limited content creation</p>
<p>Limited commerce experiences</p>

<h2 dir="ltr">Traditional vs headless commerce</h2>
<p dir="ltr">The main difference between headless and traditional commerce is the ability to seamlessly place content across multiple channels. In a traditional commerce setup, updating new items across web, mobile and other devices requires more development time and resources.</p>

<h2 dir="ltr">Why choose Zesty as your headless commerce solution?</h2>
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Product Overview

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7-f49680e5fe-f0p097

7-f8c88fc1c3-b64fth

7-d6888d9aa9-v7w4zn

The influencer marketing site highlighting teams isn't just celebrated among the community, but also a win for Psyonix technology and marketing teams.

Rocket League Leverages Zesty.io for E-Sports Site Celebrating Players and Tournaments

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Cornershop by Uber Selects Zesty.io to Drive Global Expansion Effort

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<h1 dir="ltr">Financial content management made easy</h1>
<p dir="ltr">Connect with your customers securely across the world and on any device by leveraging Zesty for your finance, banking, or fintech company.</p>
<p></p>

<h2 dir="ltr">Results to keep your business moving forward</h2>
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<h1 dir="ltr">Create more immersive content</h1>
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<p></p>

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<h2 dir="ltr">The most robust content API</h2>
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<h2 dir="ltr">Seamlessly integrate Zesty into your business</h2>
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<h2 dir="ltr">We've got your back</h2>
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<ul>
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</ul>

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<h2 dir="ltr" style="text-align: center;">Headless doesn't have to be a headache</h2>
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<h2>High-growth companies like yours choose Zesty</h2>
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<h1 dir="ltr">Take the frustration out of content management</h1>
<p dir="ltr">Hours spent to develop one page? Declining SEO rank? Limited flexibility?</p>
<p dir="ltr">You can forget all that.</p>
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<p></p>

<h2 dir="ltr">Leverage your favorite marketing tools with Zesty</h2>
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<h1 dir="ltr">Future-proof your digital channels</h1>
<p dir="ltr">Effective content management is vital for growing businesses. It is the backbone of any digital strategy and a key way to connect with your customers.&nbsp;</p>
<p dir="ltr">But outdated platforms, imperfect new solutions, and frustrating processes make modern digital creation difficult, resulting in subpar websites or apps that lose visitors.</p>
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<h2>Build scalable progressive web applications, desktop apps, eCommerce, and more with a flexible Next.js CMS</h2>
<p>Next.js and Zesty.io build easily with React, making it simple to work between the two systems. With Zesty's flexible framework, you can choose the tech stack integrations that work best for your team, including launching with Zesty, Vercel, AWS, Google Cloud, and more. Plus, leverage Zesty WebEngine to reduce coding and increase marketer control.</p>

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<p>For every page and its related data, content is automatically resolved without the need for additional code. And for every model you make in Zesty, there is a corresponding component available in Next.js. Plus, you can leverage GIT workflows and auto-deploy using Github actions. Your development process has never looked better.</p>

<h2 dir="ltr">Server-rendered and SEO friendly websites start with just a few lines of code</h2>
<p dir="ltr">Give your marketing team more flexibility without compromising best-in-class development. Kickstart your project with a simple NPM code, then give your marketers the freedom to develop content with stage previews, development environments, production updates, and SEO control. They can do all this from within Zesty and without additional development time. Win, win.</p>

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<h2 dir="ltr">Next.js equipped with scalable content management</h2>
<p dir="ltr">Next.js is a modern React javascript framework that can be used to power server-side rendered applications, static websites, and more. Its simplicity has made it a top choice for modern developers.</p>
<p dir="ltr">Zesty.io was built for server-side rendering, making development with Next.js a dream. With our Next.JS CMS at your fingertips, you can author and manage client-focused content experiences across multiple channels, digital products, and devices with minimal effort.</p>

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<h1>Top companies choose Zesty</h1>
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Next.js CMS integration is simple with Zesty. Watch the video below for a quick overview of how to get started.

<h2>Scale your progressive web applications and more with&nbsp; a more powerful React CMS</h2>
<p>Zesty.io builds easily with React and Next.js and integrates with your favorite tech stack. With Zesty, you can launch with Vercel, AWS, Google Cloud, and more. Or leverage Zesty WebEngine to reduce coding.</p>

<h2>Deploy your React application instantly</h2>
<p>For every page and its related data, content is automatically resolved without the need for additional code.</p>
<p>There is also a corresponding React component for every model you make in Zesty. You can also leverage GIT workflows and auto-deploy using Github actions.</p>

<h2 dir="ltr">Build server-rendered and SEO-friendly websites easily</h2>
<p dir="ltr">Give your marketing teams the power of fast, SEO-rich websites while leveraging best-in-class development. Start your project with an NPM code, then give your marketers the freedom to develop content with stage previews, development environments, production updates, and SEO control.</p>

React is a Javascript library that powers modern websites and applications. With Zesty's headless CMS, you can create content visually with React.

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We had to come out and say it. Pure headless isn't the right fit for most companies.

Pure headless CMS is an overcorrection. Here’s why.

Pure headless CMS is an overcorrection

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