zesty.io

Product

Use Cases

Integrations

Learn

Marketo Realtime Personalization Integration (RTP Tag)

Guide in setting up Marketo Realtime Personalization Integration (RTP Tag)

Integrating RTP JavaScript API extends Marketo to your Zesty.io site easily. Using this script enables teams to track events and customize web pages dynamically in accordance to your Marketo campaigns with this script. You can also incorporate custom data events, display dynamic content, get visitor data, and exclude tag for specific bots.

Note: You must be a Marketo Web Personalization customer and have the RTP tag deployed on your site prior to using the JavaScript API to utilize all of the possible integrations with Marketo listed above.

Marketo Logo -sm

Quick Tag Setup

The RTP tag should be inserted into the page you which to personalize. You can also have it present on every page by putting it into the zesty.io loader file.

Account Setup

This method is called automatically on the tag level to set the relevant account id. You can set the account id when you wish to split between different domains.

Method Name: 'setAccount'

Parameter: accountId (passed as a string)

Example: var accountId = '561-HYG-937'; rtp('setAccount', accountId);

Personalizing Div Elements

Note: In Marketo, you company must be a Web Personalization account and have the RTP tag deployed on your site prior to using the Dynamic Content API. Read More

If autoRender parameter is passed as true, then this function will automatically render the content in the designated DOM element. var autoRender = true; rtp('get', 'campaign', autoRender);

<div> elements can be personalized by designated them with ID tags. For example you can create the div <div id="my-marketo-personalization"></div> , in Marketo's interface you need to setup a personalized space and input the target id to my-marketo-personalization.

More learning

For full details on the RTP integration, visit the Marketo documentation

Start Here

We will listen to your needs and walk you through how Zesty can help your team.

Connect with Content Experts

Book a free 15-minute consultation with a content expert. Discuss your application, pain points and requirements. Understand how Zesty's lower total cost of ownership, features, functionality can elevate your business by creating extraordinary digital experiences.

Trusted By

zesty customer logo Sonyzesty customer logo Rocket Leaguezesty customer logo Singlifezesty customer logo Acornszesty customer logo Phoenix Sunszesty customer logo Wattpadzesty customer logo Corner Shopzesty customer logo Bjs

G2 MOMENTUM LEADER

zesty customer logo zesty customer logo zesty customer logo zesty customer logo

Enter your details to connect with a Content Expert

First Name

Last Name

Email

Phone (optional)

Company

Please tell us about your project (optional)