Website personalization: strategy guide for enterprise
Research shows that 71% of consumers expect personalization and 60% will buy again if they receive a personalized shopping experience. But how do you create meaningful personalization on your website? This guide will walk you through:
- What website personalization is
- Challenges to consider
- Reasons to opt for personalization
- Types of site personalization
- 5 tips for starting your personalization strategy
- How to set up personalization with Zesty.io and Salesforce
Find additional resources about personalization and cookies
How to Personalize Content on your Website using Your CRM Data
Personalizing content delivery on a site can be tricky. Deciding your data flow and what data you're going to use before building content is crucial.
How to Personalize Content Using First Party Cookies and Data
Even though third-party cookies are ending in 2023, personalization can be highly effective (if not more effective!) with first-party cookies.