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Industry Insights

How to Personalize Content on your Website using Your CRM Data

Personalizing content delivery on a site can be tricky. Deciding your data flow and what data you're going to use before building content is crucial.

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Chloe Spilotro

2021-11-30

How to Personalize Content Using First Party Cookies and Data

Even though third-party cookies are ending in 2023, personalization can be highly effective (if not more effective!) with first-party cookies.

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Katie Moser

2022-05-11

First-Party Cookies vs Third-Party Cookies: Explaining the Cookie Trend

Marketers will have to change their advertising strategies since the use of cookies will dramatically change.

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Chloe Spilotro

2022-05-03