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Digital experience platform buyer's guide and RFP template

The world of content management and digital experiences is vast. This guide will help you identify your priorities and craft the right questions for your digital experience platform RFP. 

  • Understand your resources and how to properly leverage a platform to alleviate workload
  • Gain a better understanding of what a DXP is and what key areas to evaluate
  • Know what questions to ask when evaluating vendors and how to align those answers with your business priorities

Understand the purpose of a DXP and how it can support your business goals

A digital experience platform is an important part of the digital marketing ecosystem and evolution of the content management system. DXPs provide businesses with the ability to not only create and publish content, but to scale beyond simple websites to a multitude of digital channels. With a CMS at the core, DXPs leverage analytics, SEO, personalization, digital asset management, and more, to drive better digital experiences.

This guide will walk you through these important differences and key questions to understand prior to sending out an RFP.

With so many options, an RFP can help you narrow down the best DXP for you

Whether you're focused on expanding to new markets or growing your current market presence, a DXP plays an important role in helping your business grow. This RFP guide provides you with questions to:

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    Clarify the most important aspects of a DXP for your team and your business
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    Identify current and future fit of each vendor
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    Understand integration, implementation and support needs and potential additional costs
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    Simplify your decision process across your organization